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Meet Your ownership advocate and real estate concierge 

I’m Juanita T. Jones, Principal & Owner of Key Realty & Property Management Company.

My approach to real estate is straightforward: I listen to your story and provide the education and information you need to make the best decisions for your lifestyle, finances, and long-term plans. My focus is on delivering strong financial results, implementing cost-saving strategies, streamlining processes, managing resources effectively, and providing excellent customer service.


When I initially joined my first brokerage firm in 2006, I primarily worked as a buyer's agent. However, I have since transformed my business into a comprehensive real estate company that caters to buyers, sellers, and investors in both the private and corporate sectors. As a Realtor since 2006, I have continuously adapted to the evolving real estate market in Alabama. In this seller's market, I present options that suit your needs and budget as a buyer, and as a seller, I ensure that we price your home attractively to secure the perfect offer.


My secret weapon is my extensive network. Since day one, I have built strong relationships with lenders, inspectors, appraisers, investors, and tradesmen. As your REALTOR®, you will have direct access to this amazing group of people who meet my high standards of quality, integrity, and honesty. Regardless of your situation, my goal is to help you secure the contract and build wealth as a property owner. As I always say, I work for your referral, not just your commission.


I take great pride in being the voice of real estate to potential clients here in my hometown of Tuscaloosa, Alabama. Over the past 16 years, I've been very active in my local & state Association. Having previously served as the President of the West Alabama Multiple Listing Service and now currently serve as a director for the board of Alabama Association of Realtors.

“I’ve been blessed to help people with one of the most crucial decisions and biggest investment they will make in their lives — where they live!”

On Wednesday, December 14, 2022, I had the honor of being sworn in as the 2023 president of the Tuscaloosa Association of Realtors, making me the first African American president in the organization’s 74-year history of existence.


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During my Real Estate career I have obtained the following professional designations to better serve my clientele: 

  • ABR - Accredited Buyer Representative

  • RENE - Real Estate Negotiation Expert

  • SRS - Seller Representative Specialist

  • E-PRO - Extensive Real Estate Technology Training

  • GRI - Graduated Realtor Institute

I’m also a recent graduate of the Leadership AAR program for the state of Alabama.

I am a firm believer in integrity, quality, respect, trust, courage, agility, and ultimately fun.

When I’m not delivering exceptional, round-the-clock service to my clientele, I can be found nurturing relationships with industry-leading brokers, training other sales agents to become seasoned experts, or donating her time as an ambassador at several non-profits.

Visit to find out more about how you can tap into Juanita’s real estate, marketing, and business acumen to achieve your real estate goal.

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